What we do
- Market Differentiation: Identify key attributes that distinguish your target audience from competitors or other groups.
- Customer Classification Models: Develop predictive models to classify customers into segments based on key behaviors and characteristics.
- Decision Rule Development: Create clear, actionable guidelines for segment membership and targeting.
Why This Matters
Customer classification helps businesses understand what sets their customers apart, enabling precise targeting and differentiation in competitive markets.
Methods
- Discriminant Function Analysis
- Logistic Regression for Classification
- Supervised Machine Learning Algorithms (if dataset size allows)