What we do
- Pricing Strategy: Understand customer preferences and willingness to pay, helping businesses optimize price points.
- Product Feature Prioritization: Determine which features customers value most to guide product development.
- Preference Trade-Offs: Assess how customers prioritize between competing product attributes.
Why This Matters
Discrete choice modeling empowers businesses to optimize product design, pricing, and feature sets based on data-driven insights into consumer decision-making.Methods
- Choice-Based Conjoint Analysis
- Hierarchical Bayes Estimation
- MaxDiff (Maximum Difference Scaling)