What we do
- Psychographic Segmentation: Understand customer lifestyles, values, and motivations to refine messaging and targeting strategies.
- Demographic Segmentation: Group customers based on quantifiable characteristics like age, income, and education for strategic planning.
- Behavioral Segmentation: Analyze purchasing habits, brand loyalty, and usage patterns to design data-driven marketing and product strategies.
Why this matters
Accurate segmentation ensures your business targets the right audience with the right message, improving marketing efficiency and ROI.How it’s done
- Cluster Analysis
- Latent Class Analysis (LCA)
- Hybrid Segmentation Models